Indian netizens have scored over their global counterparts. A study by the US-based ACNielsen says that a consistently increasing number of Indians is going for online shopping, and that the average percentage of Indians doing shopping through the Net is better than that of the rest of the world.



The study, conducted in 38 markets and over 21,000 respondents, said that one-tenth of the global population does online shopping. However, while the most-preferred online shopping item worldwide is books, in India, it’s booking air tickets, with as much as one-third of the netizens buying air tickets online. Next to follow are electronic items, like CDs and DVDs, and apparel, at 24% and 20%, respectively.



Given the fact that India houses a minimal 4% or 40 million of the internet savvy people, the study’s findings are a revelation in true sense.



Read More: The Economic Times